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From Zero to Hero:

100% Live Google Tag Manager Training on Zoom

24 Hours of Hands-On Training

Fundamental Training (12 hours)

Advanced Training (12 hours)

Next training starts on 17.04.2021

Saturdays and Sundays 9.00 am - 1 pm, Wednesdays 6 pm - 9 pm


Did you know?

Web Analytics experts

can earn €80-€250 per hour!


What will I learn?

Fundamentals Training:

  • What is a tag manager and how does it differ from Google Analytics?
  • Getting to Know GTM: Tags
  • Getting to Know GTM: Triggers
  • Getting to Know GTM: Variables
  • Getting to Know GTM: Data Layer
  • Getting to Know GTM: Organization
  • Getting to Know GTM: Preview Mode
  • Getting to Know GTM: Workflow
  • Getting Started: Creating Your First Tag
  • Getting Started: Scripts & Pixels Tracking Engagement:
  • Clicks & Time Tracking Engagement:
  • Scroll Tracking Engagement:
  • YouTube Videos
  • Data Layer 101: Storing Details
  • Data Layer 101: Reading Details
  • Tracking Ecommerce: The Basics
  • Deep Dive: Cross-Domain Tracking
  • Deep Dive: Tag Sequencing
  • Deep Dive: Formatting Variables Wrap Up & Resources

Advanced GTM Training:

  • Event Tracking Under The Hood
  • Custom Event Listeners
  • The Tracker Object
  • customTask
  • Enhanced Ecommerce
  • API Outline And Resources
  • Build Your Own API Tool
  • Templates Introduction
  • Build Your Own Custom Template
  • Wrapping Up

Why do I need Google Tag Manager?

  • This course is designed for marketers or web developers who are looking to gain an understanding of how to use the Google Tag Manager platform and understand how to use the data layer.
  • We’ll show you how GTM improves analytics deployment without the need to rely on your IT teams, so you can take control and implement your marketing tags and hit your campaign deadlines. 

So that you can:

  • Set up and configure Google Tag Manager
  • Describe the benefits of the data layer and custom the data layer for your own tracking
  • Implement tags on your website in accordance with best practice
  • Describe the benefits and limitations of the Google Tag Manager interface
  • Streamline an implementation process and be confident in knowing when to review and approve tags


Book a Free 1 to 1 Call Session with Alper, the founder of IDEAVA

Next training starts on 17.04.2021!

Meet the All-Star Team

Gokce Ulken
Advisor / Instructor

Ex-Google, Ex-Visa, Consultant

Burcu Erbey
Advisor

Consultant, Ex-ALSO, Ex-Visual Meta, managed Microsoft & IBM campaigns across the Europe

Alper Ozturk
Founder / Instructor

Founder of IDEAVA & uberSEM, Consultant, Ex- Visual Meta, Ex-Allegro, managed accounts such as UP42 (Airbus) & Nordliebe

Merve Atamer
Consultant / Instructor

Digital Marketing Consultant, managed accounts such as L’Oréal, McKinsey, Johnson & Johnson and Burger King


Erdem Demirli
Consultant / Instructor

Web Analytics and Tag Manager Expert