From Zero to Hero:

100% Live Google Analytics Training on Zoom

12 Hours of Hands-On Training

Book a Free Call

Buy Now

Why do I need Google Analytics Training?

Acquire skills that allow you to gain a deeper understanding of your customers so you can increase your sales and conversions
Become a strategic thought-leader for your marketing team
Simplify tracking the metrics and data that matter so can reduce wasted time and lower costs
Automate your reporting so the answers you need are always in plain sight
Decipher advanced tracking and learn how to deploy the right data collection techniques for your needs
Own a set of skills that will become more and more in demand as digital marketing advances
Enhance your marketing credentials by earning your Google Analytics certification

What will I learn?

Why Analytics?
What Can Google Analytics Answer?
How to Evaluate Success
Analytics Reporting
Setup: The Basics
Setup: View Settings
Setup: Filters
Setup: Goals
Setup: Google Ads (AdWords) Dashboard
Dashboard Customization
Data Introduction – Key Metrics
Understanding Audience Metrics
Understanding Acquisition Metrics
Understanding Behavior Metrics
Understanding Conversion Metrics
Conversion Tracking Implementation
Conversion Tracking
Power Tip For Large Lists
Gaining Insights From Conversion Tracking
Data Measuring
Google Ads (AdWords) Campaigns
Good Measurement Starts with Strategy
What is a KPI?
What is the Difference Between a Measure and a KPI?
Working with KPIs: Examples of How to Use KPIs
KPI Watchouts
How to Set KPIs
What Makes a Good KPI
The Three Types of KPIs Needed
Site Search Tracking
Get Rid of Annoying Spam Data with Custom Filters
Event Tracking
Segmenting Data
Using the Channels Report for Analysis
Using Report Advanced Features
Using Primary and Secondary Dimensions within Reports
Using Multi-Channel Attribution Data
Adding Goals to Your AdWords Conversions Analytics
Website Analytics Setup: When to Use Google Analytics and Google Tag Manager
Using Behavior Flow to Evaluate UX
Top Ten Questions Google Analytics Can Answer
Do I Need a Privacy Policy On My Account?
How Would I Know If the Tracking Stops Working on My Site?
What Does the Green Check Mark in Google Analytics Reports Mean?
What is a Good Bounce Rate?
What Else Could “direct/none” Mean in Sources if Not All of it is Really Direct Traffic to My Site?
If I Change to a Secure (https) Site Should My Google Analytics Settings Change?