Insights

Marketing Analytics

The Fractional CMO's Post-Cookie Survival Guide

Third-party cookies are dying. Here's a practical playbook for rebuilding your marketing measurement using AI-powered alternatives.

February 2, 2026 • 9 min read

Marketing Analytics

Why Your Analytics Are Lying (And What AI Can Actually Fix)

Your dashboards show confident numbers. But sampling, ad blockers, and consent gaps mean you're missing 30-50% of reality.

February 2, 2026 • 8 min read

Marketing Analytics

5 First-Party Data Goldmines Hiding in Your Marketing Stack

Third-party data is dying. But you're sitting on first-party data goldmines you've never activated. Here's what you're missing.

February 2, 2026 • 10 min read

Marketing Strategy

The ROI Reckoning: Why 70% of B2B Marketers Can't Prove Their Value

CFO pressure on CMOs is up 52%. Marketing budgets are flat. Use the Marketing ROI Maturity Model to finally prove your value.

January 30, 2025 • 8 min read

Marketing Strategy

Attribution Is Dead. Here's What Smart CMOs Measure Instead.

Stop chasing clicks. The Marketing Impact Triangle gives you three metrics that actually matter to your business.

January 30, 2025 • 7 min read

Marketing Leadership

When to Hire a Fractional CMO: The Leadership Gap Test

Most companies hire marketing leadership too late—or waste money hiring too early. Here's how to know when you're actually ready.

January 21, 2025 • 7 min read